Please use this identifier to cite or link to this item: https://library.megu.edu.ua:9443/jspui/handle/123456789/3201
Title: INTERNATIONAL BUSINESS NEGOTIATIONS
Keywords: Business
managerial process
implementation of business strategies
International business
negotiations
бізнес
реалізація бізнес-стратегій
бізнес-стратегії
міжнародний бізнес
переговори
Issue Date: 2003
Citation: International business negotiations / Pervez N. Ghauri ; Jean-Claude Usunier. - UK, 2003. - 2nd Edition. - 545 p. - International business and management series.
Abstract: Business negotiations are increasingly recognised as a full part of the managerial process, highly relevant to the implementation of business strategies. Traditionally, most of the business literature has focused on strategy formulation on the one hand, and management systems and procedures on the other. There is now more emphasis on “how to do” rather than simply “what to do”, implying an increased emphasis on relationships with clients, agents and partners as a key success factor in the implementation process. International marketers are now more and more business negotiators, who constantly discuss deals across borders with a variety of people, ranging from consumers to intermediaries and even competitors.
URI: https://library.megu.edu.ua:9443/jspui/handle/123456789/3201
Appears in Collections:Ділова комунікація англійською мовою



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