Please use this identifier to cite or link to this item:
https://library.megu.edu.ua:9443/jspui/handle/123456789/3201
Title: | INTERNATIONAL BUSINESS NEGOTIATIONS |
Keywords: | Business managerial process implementation of business strategies International business negotiations бізнес реалізація бізнес-стратегій бізнес-стратегії міжнародний бізнес переговори |
Issue Date: | 2003 |
Citation: | International business negotiations / Pervez N. Ghauri ; Jean-Claude Usunier. - UK, 2003. - 2nd Edition. - 545 p. - International business and management series. |
Abstract: | Business negotiations are increasingly recognised as a full part of the managerial process, highly relevant to the implementation of business strategies. Traditionally, most of the business literature has focused on strategy formulation on the one hand, and management systems and procedures on the other. There is now more emphasis on “how to do” rather than simply “what to do”, implying an increased emphasis on relationships with clients, agents and partners as a key success factor in the implementation process. International marketers are now more and more business negotiators, who constantly discuss deals across borders with a variety of people, ranging from consumers to intermediaries and even competitors. |
URI: | https://library.megu.edu.ua:9443/jspui/handle/123456789/3201 |
Appears in Collections: | Ділова комунікація англійською мовою |
Files in This Item:
File | Description | Size | Format | |
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2003International Business Negotiations, Second Edition (International Business and Management) (International Business and Management Series) ( PDFDrive ).pdf | INTERNATIONAL BUSINESS NEGOTIATIONS | 2.04 MB | Adobe PDF | View/Open |
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