BRANDING AND EXTROVERSION HANDBOOK: A GUIDE FOR SMES

Abstract

Today companies face huge challenges stepping into the market with new products and services. Finding the right market, price, budget and team to work with in this fast developing world of business is extremely challenging. A brand is key in order to stand out from competitors and effectively reach and gain loyal customers. This handbook was carefully constructed for existing or potential entrepreneurs, managers of SMEs and start-ups to give an overview about the necessity and importance of branding. It is not a marketing book guiding you step by step through marketing strategy and extrovert approach; however it presents the key points which show how to build up a brand. It sets out the targets which have to be fulfilled whilst creating a brand, for example: establishing a company image, name, whilst also maintaining a consistent approach throughout. A successfully implemented brand becomes an essential tool for achieving a company’s business objective. This handbook was carefully put together so as to be user friendly and to contain practical information to serve as a general guide to ‘branding’, as well as a short summary of extroversion techniques and relevant online resources in order to improve a target group’s branding process and reach business goals.